Our Mission

To be the most innovative, customer conscious body piercing salon in the country by offering the most unique and unusual body piercing jewelry in the world today. Our goal is to insure each visit to Primal Urge a unique a shopping experience by providing impeccable service, the highest quality products, the most unique jewelry styles and the cleanest and safest piercing procedure in the industry. Ron the Jeweler's Personal Assistant is available to satisfy your every need and desire. We strongly believe that fine body jewelry is not a luxury but is essential in creating your overall fashion look and style. We're sure you'll agree.