Welcome to Primal Urge Jewelry & Piercing Salon

The Primal Urge Jewelry & Piercing Salon offers the most unique shopping experience in the body piercing and body jewelry industry. Ron Rotatori, AKA "Ron the Jeweler" a name given to him by his celerity clientele, is the ultimate designer of body piercing jewelry who is a Master Piercer with more than has more than 15 years experience. It's this combination of experience as a jeweler and piercer which will insure you receive the perfect jewelry style based on the anatomy of your piercing. Ron the Jeweler offers custom designed body piercing jewelry, body jewelry which you may customize to reflect your style and personality, created in your choice of hypoallergenic yellow gold, 14KT and 18KT, white gold, and hypoallergenic platinum within is New Hope Design Studio and his New Online Design Studio.

The Primal Urge Body Piercing Salon has been offering the cleanest and safest piercing procedures since 1995. Primal Urge is the only body piercing facility which is 100% OSHA compliant and undergoes inspections under these stands by an OSHA Inspector. The Standards set for the Primal Urge Body Piercing Salon far exceeds the standards set by the New Jersey Health Department's body piercing regulations or the City of Philadelphia voluntary inspection program.